A Mood Board is a great way to visualise concepts. In this blog post I explain why I think you shoud use Mood Boards when designing.

No matter how big or old your company, rebranding is an important decision to make and not one to be taken lightly. With this in mind here are a few points that signal that it’s time to rebrand.

Consistency is king when it comes to building a memorable brand. For example, the biggest brands stand out to us because of the relentless repetition of their logo, fonts and colours. Eventually we see these elements enough for them to become instantly recognisable and synonymous with the business or product. Therefore giving us a sense of security in familiarity.

How does a Brand differ to a ‘Brand Identity’? And what role does a Logo play? Never fear, theres a Certo Design blog post here to ensure everything about branding is clear!