[cs_content][cs_element_section _id=”1″ ][cs_element_layout_row _id=”2″ ][cs_element_layout_column _id=”3″ ][cs_element_gap _id=”4″ ][cs_element_gap _id=”5″ ][x_custom_headline level=”h2″ looks_like=”h2″ accent=”false” class=”man”]Avanti Trading[/x_custom_headline][x_custom_headline level=”h4″ looks_like=”h4″ accent=”false” class=”subtitle” style=”color: hsl(41, 48%, 59%);”]Logo Design & Branding[/x_custom_headline][cs_text _bp_base=”4_4″ class=”man white”]Avanti Trading are a well establish retail trader, based in Blackburn, who approached Certo Design for a new logo design and re-branded stationery design, including a business card, letterhead designs and a compliment slip.[/cs_text][cs_element_line _id=”9″ ][cs_icon_list _bp_base=”4_4″ class=”portfolio-skills”][cs_icon_list_item title=”Logo Design” type=”l-chevron-right” icon_color=”hsl(41, 48%, 59%)” link_enabled=”true” link_url=”/certo-design-services/branding/logo-design/” link_title=”Logo Design by Certo Design in Blackburn, Lancashire” link_new_tab=”false” _bp_base=”4_4″ _label=”Logo Design”]Logo Design[/cs_icon_list_item][cs_icon_list_item title=”Business Card Design” type=”l-chevron-right” icon_color=”hsl(41, 48%, 59%)” link_enabled=”true” link_url=”/certo-design-services/branding/stationery-business-cards-design/” link_title=”Business Card Design by Certo Design in Blackburn, Lancashire” link_new_tab=”false” _bp_base=”4_4″ _label=”Business Card Design”]Business Card Design[/cs_icon_list_item][cs_icon_list_item title=”Office Stationery Design” type=”l-chevron-right” icon_color=”hsl(41, 48%, 59%)” link_enabled=”true” link_url=”/certo-design-services/branding/stationery-business-cards-design/” link_title=”Office Stationery Design by Certo Design in Blackburn, Lancashire” link_new_tab=”false” _bp_base=”4_4″ _label=”Office Stationery Design”]Office Stationery Design[/cs_icon_list_item][/cs_icon_list][/cs_element_layout_column][cs_element_layout_column _id=”14″ ][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”15″ ][cs_element_layout_row _id=”16″ ][cs_element_layout_column _id=”17″ ][x_custom_headline level=”h2″ looks_like=”h2″ accent=”false” class=”man”]Logo Design[/x_custom_headline][cs_element_gap _id=”19″ ][cs_text _bp_base=”4_4″ class=”man”]The original logo design brief was for an angular, modern design. With this in mind, Logos were provided as a style reference.
I then exercised my creativity in order to provide several variations based on these parameters. It was then a case of narrowing down to a single design, via customer interaction. All feedback is important and we try to listen carefully and to take it all on board. As a result of the feedback we narrowed it down to just a couple of logo designs. [/cs_text][/cs_element_layout_column][cs_element_layout_column _id=”21″ ][cs_element_image _id=”22″ ][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”23″ ][cs_element_layout_row _id=”24″ ][cs_element_layout_column _id=”25″ ][cs_element_image _id=”26″ ][/cs_element_layout_column][/cs_element_layout_row][cs_element_layout_row _id=”27″ ][cs_element_layout_column _id=”28″ ][cs_element_image _id=”29″ ][/cs_element_layout_column][cs_element_layout_column _id=”30″ ][cs_text _bp_base=”4_4″ class=”man”]During this process we experimented with negative space to subtly communicate the companies business – trading. We eventually settled on a simple but effective solution of two arrows set in the negative space between the A and T.
Once the final Avanti Trading logo design was complete it was then decided that other colour variations should be considered. A green and black combination was selected. We feel the darker black helps the green appear even more vibrant.[/cs_text][/cs_element_layout_column][/cs_element_layout_row][cs_element_layout_row _id=”32″ ][cs_element_layout_column _id=”33″ ][cs_element_image _id=”34″ ][/cs_element_layout_column][cs_element_layout_column _id=”35″ ][cs_element_image _id=”36″ ][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”37″ ][cs_element_layout_row _id=”38″ ][cs_element_layout_column _id=”39″ ][x_custom_headline level=”h2″ looks_like=”h2″ accent=”false” class=”man”]Business Card Design[/x_custom_headline][cs_element_gap _id=”41″ ][cs_text _bp_base=”4_4″ class=”man”]A simple Business Card design, featuring the new Avanti Trading logo and basic contact information, for each member, on the back. The new brand identity was applied to the information on the back, continuing the angular, colourful and modern design.[/cs_text][/cs_element_layout_column][cs_element_layout_column _id=”43″ ][cs_element_image _id=”44″ ][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”45″ ][cs_element_layout_row _id=”46″ ][cs_element_layout_column _id=”47″ ][cs_element_global_block _id=”48″ ][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][/cs_content]